Life Savers: 100+ Years of Sweetness

FB IMG 1700243510699 As an elementary school kid, I thought, "When I'm an adult, I want to have 1 of every flavor of Life Saver there is." Life Savers Virtual Museum & Blog is the outcome of that quirky wish!

Details: Written by Karen Smith-Will; Parent Category: Research; Category: Life Savers: 100+ Years of Sweetness

1000043614 2012 was the year Wm. Wrigley Jr. celebrated Life Savers ™️ 💯 th birthday. On the left is a picture of the hundredth anniversary Storybook. And here are several articles about that event, highlighting the history, packaging for the anniversary, and Wrigley's efforts to engage their customers in philanthropy.

⭕Read more⭕ Life Savers™️ Centennial 💯

Details: Written by Karen Smith-Will; Parent Category: Research; Category: Life Savers: 100+ Years of Sweetness

museum

Life Savers™️ have been manufactured by the following parent companies, varying by product and country:

Details: Written by Karen Smith-Will; Parent Category: Research; Category: Life Savers: 100+ Years of Sweetness

1000043075 Oscar Mayer Frankmobile

Move over, Weinermobile (1956). Step aside, Hershey's Kissmobile (1997) cruiser vehicle. The 1st Life Savers Mobile had already been created in Australia in 1924. And the Americans & Canadians had their own versions, as well.

Details: Written by Karen Smith-Will; Parent Category: Research; Category: Life Savers: 100+ Years of Sweetness

Didn't know there were this many sizes of Life Savers?

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Details: Written by Karen Smith-Will; Parent Category: Research; Category: Life Savers: 100+ Years of Sweetness

1000042890 Back in 1987 or 1988, I reached out to Nabisco and requested the definitive list of flavors (flavours) of Life Savers™️ that had been made. They set me a typewritten, 1-page list of the flavors that were available at that point. Yet in 1989, when they produced early replicas of Pepsin, Choc⭕Late, and Lic⭕Rice, I first became aware of the discontinued flavors--of which there had been many!

Details: Written by Karen Smith-Will; Parent Category: Research; Category: Life Savers: 100+ Years of Sweetness

museum

⭕Blog

⭕Companies

⭕Delivery Trucks

⭕Five Flavor

⭕Flavors

⭕History

⭕Life Savers❓'s

⭕Manufacturing

⭕Marketing

⭕Packaging

⭕Sizes

⭕Storybooks

⭕Timeline

⭕Australia

⭕Canada

⭕Cuba - TBA 🔜

⭕Fiji - TBA 🔜

⭕Germany

⭕Italy

⭕Kenya

⭕United Kingdom

⭕Mexico

⭕New Zealand

⭕Philippines - TBA 🔜

⭕Puerto Rico

⭕South Africa

⭕Switzerland

⭕United States

⭕Venezuela

Life Savers™️ are known as Salvavidas in Spanish-speaking countries. Sauveurs de vie bonbons are known as Life Savers™️ in French- and Italian speaking locales, though their flavours are translated into francais and italiano.

Life Savers ™️ is a trademarked name currently owned in the US by Mars Wrigley Confectionery, having been owned and/or licensed by many previous companies, varying by country.

Colophon

Callouts font: Alasassy Caps. Most photos taken with a Google Pixel 6 Pro. Powered by JCE Core.

Details: Written by Karen Smith-Will; Parent Category: Research; Category: Life Savers: 100+ Years of Sweetness

PXL 20231118 0246485882 Every Christmas, someone--often my Grandma--gave me a Life Savers Storybook. And as an elementary school kid, I thought, "When I'm an adult, I want to have 1 of every flavor of Life Saver there is."

Details: Written by Karen Smith-Will; Parent Category: Research; Category: Life Savers: 100+ Years of Sweetness

1000042890 Back in 1935, Life Savers™️ started a new, truly iconic product: Five Flavor. If one lines up colors in this pattern and puts white words over it, most people in the United States, Canada, or Mexico would realize the resulting design was intended to evoke Life Savers. In 1951, Five Flavors was the best seller (Modern).

So why the flavor change?

Details: Written by Karen Smith-Will; Parent Category: Research; Category: Life Savers: 100+ Years of Sweetness

PXL 20240213 154905284 On my personal Facebook site, I have a album called "AI is Not Taking the World Over (Yet)". It emphasizes the current state of AI, often with comical results. This article describes the Google Translate results for this article, Breve Historia de los Dulces Salvavidas™️, the latter being the Spanish term for Life Savers™️. My business recommendation on AI translation--in the words of Geena Davis's character in The Fly: "Be afraid. Be very afraid."

Details: Written by Karen Smith-Will; Parent Category: Research; Category: Life Savers: 100+ Years of Sweetness

1000042983 This article will be under construction for a while.

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Life Savers were invented in a prime time for newspapers, magazines and theater advertisements.