In some ways, the entire Life Savers™️ Virtual Museum describes the history of Life Savers. But this section is designed to tell the story of Life Savers' sweet success. 

In books and at other websites, there are already quite a few articles about the history of Life Savers. Not surprisingly, they tend to include quite a few errors. Our goal is to represent only details with proven sources.

Also, this site is not intended to provide biographies for Clarence Crane, Edward  Noble, Robert P. Noble or Roy Allen. As utterly pivotal as they were to the Life Savers products, their lives were far broader than just this one product line. Their biographers and hometown museums are much better suited for representing their histories with finesse and balance.

Life Savers™️ Centennial 💯

Differences between Crane's & Noble's Life Savers

Life Savers by the numbers: Sales

Life Savers by the numbers: Company Valuation

Life Savers by the numbers: Net Income

Life Savers by the numbers: packages sold

Still only 5¢, from 1912 to 1965

Lifesavers by the numbers: packages produced: 4 million packs a day produced by the Port Chester manufacturing facility, at its highest volume (Vizard 1992).

Life Savers by the numbers: 35,000 metric tonnes of mints across the Life Savers™️ and Altoids™️ brands (PR Newswire 2023).

Sources

https://www.prnewswire.com/news-releases/mars-celebrates-50-years-in-chattanooga-tenn-301867158.html

Vizard, Mary. "If you're thinking of living in Port Chester," The New York Times, 31 May 1992. Retrieved from https://www.nytimes.com/1992/05/31/realestate/if-you-re-thinking-of-living-in-port-chester.html

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Life Savers™️ is a trademarked name currently owned in the US by Mars Wrigley Confectionery, having been owned and/or licensed by many previous companies, varying by country.

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