1912 - the year it was created (Noble)

1913 - $3,800 (Noble)

1925 - $11,500,000 (Noble)

1951 - $30 million (Modern)

1955 - "13.5% net on a $20,382,000 gross," per Time Magazine (1956).

1980 - $342 million (Nabisco)

1982 - "The Company’s net sales in 1982 were $5.9 billion, a 1% increase over 1981 net sales." (Annual)

1997 - In the context of a Life Savers competition, it was noted that "More than 10 rolls of Lifesavers candy are purchased every second of every day in the United States." Retrieved from https://www.mcall.com/1997/08/13/lucky-life-saver-roll-could-make-winner-instant-millionaire/

2022 - Mars' sales in the gum and mints category was $3.2 billion (PR Newswire 2023).

2026 (projection) - Mars signaled that the gum and mints category category was projected to hit $4.2 billion by 2026 (PR Newswire 2023).

Sources:

"EJ Noble: local roots, national influence," Watertown Daily Times, 1980, July 2, p. 4.

Modern Packaging 1951-12: Volume 25, Issue 4. Digitized from IA1643112-05. pp. 92-98, 180-185.

Annual report, 1982. Nabisco, Inc. 1982. p. n44. Retrieved from https://archive.org/details/nationalbiscuitcompanynabiscoannualreports/nabisco1983/mode/1up?q=Life+savers+candy

Corporations: Wrapper, Time Magazine. 18 June, 1956; Retrieved from https://time.com/archive/6799725/corporations-new-wrapper/

NABISCO BRANDS TO BUY LIFE SAVERS, New York Times, Nov. 13, 1981, retrieved from https://www.nytimes.com/1981/11/13/business/nabisco-brands-to-buy-life-savers.html

Pare, Mike. Life Savers at 100: Wrigley cites Chattanooga plant during celebration. Chattanooga Times Free Press Retrieved from

https://www.timesfreepress.com/news/2012/apr/12/life-savers-100-wrigley-chattanooga/

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Life Savers™️ is a trademarked name currently owned in the US by Mars Wrigley Confectionery, having been owned and/or licensed by many previous companies, varying by country.

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