1000042702Lifesavers in Mexico are called Salvavidas. The roll to the right is in my collection. There appears to be at least 10 individual flavors produced for Mexican retail.

This TikTok from Memorabilia Cafe (apparently, a retro museum, of sorts) is fascinating. 

https://www.tiktok.com/@memorabiliacafe/video/7197935189849378053 - or you can view the advertisement on YouTube: https://youtu.be/AKB4IDCTukU?si=upBjNrqIO0JiSwMo

The TikTok host mentioned the following flavors:

  • Sabores Surtidos or Assorted Flavors (comparable to American 5-flavor rolls) - which he noted were available in full sizes and a smaller size. This is an older example.

I have observed someone on Pinterest who indicated that these were her favorite in the '80s and '90s.

At any rate, they are available at your local Mexican Walmart.

  • Veteados (Swirled), Caramelos Macizos. My sample is marked 1994. 
    • SABORES (flavors): FRESA-VAINILLA (strawberry vanilla), NARANJA - VAINILLA (orange vanilla), CEREZA - PLÁTANO (cherry banana).
    • The production company an ingredients listed on the sample is
HECHO EN MÉXICO CIA DULCERA LADY BALTIMORE, S.A. LÁZARO CÁRDENAS, NO . 47 PUENTE DE VIGAS MEX. Reg. S.S.A. No. 108093 "A"

INGREDIENTES: AZÚCAR GLUCOSA, ÁCIDO CITRICO, SABORIZANTES Y COLORANTES ARTIFICIALES. DEX TROSA Y BIOXIDO DE TITANIO CONTENIDO NETO 22 4g (*) MARCA REGISTRADA

  • Mentol Eucalipto - This was the most exciting to me, because it was the first that I realized that a Mexican cough drop-like flavor had been made. Note that it has a very bright colorful label, which looks as if it may be newer. This is in contrast with the American Life Savers Cough Drops, which appeared to have been discontinued prior to the 1950s or 1960s. Additionally, the latter product only mentions menthol, not eucalyptus.

He also included a black and white TV advertisement of a bee/ mosquito filling up a Salvavidas roll with various flavors. https://youtu.be/AKB4IDCTukU?si=Nh1fdgWmcMpayHGW

Flavors shown on other sites:

https://anunciosdemexico.blogspot.com/2010/10/dulces-salvavidas-noviembre-1959.html?m=1

 

  • Limon (Lemon) - a label for these includes the address V. DE LAS TORRES No. 120, NAUCALPAN, MEX. PARA SALVAVIDAS LYAUSA, S. DE R. L. DE C. V. MARCAS REGISTRADAS SALVAVIDAS REG. S. S. A. NO. 26575-A
  • Naranja (Orange) - Salvavidas Lyausa, c1970 per package label, https://images.app.goo.gl/pes39HY8frK7YaNw6

Further advertisements: 

Magazine: https://images.app.goo.gl/2WCa79wV7YgLm8wb7

Television: https://youtu.be/Zdxmy-NL5Rg?si=nVSp7ZkH7NICWTlA

I am personally very interested in knowing if there are any other flavors that were produced in Mexico.

See also:

What Should have been the Article about Mexican Lifesavers

http://www.valutivity.com/index.php/research/292-what-should-have-been-the-article-about-mexican-life-savers

 

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All pictures are ©️ by Karen Smith-Will and may not be used without written permission.