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1000043075Move over, Weinermobile (1956). Step aside, Hershey's Kissmobile (1997) cruiser vehicle. The 1st Life Savers Mobile had already been created in Australia in 1924. And the Americans & Canadians had their own versions, as well.

Life Savers Mobiles advertised Pep⭕Mint, Cinn⭕Mon, Vio⭕Let, Orange Drops, and Fizz⭕Mint--and there may have been more flavors than this, but the photos are not clear enough to tell.

Hopefully at some point I can get permission to use some of these. But for now, I am putting their links in one place so that you can have a chance to see them all.

Real vehicles:

American Advertising Mobile, ~1920s

This vehicle advertises Orange Drops.

https://www.briancowdery.com/uploads/8/3/3/4/8334505/4457410_orig.jpg

American Advertising Mobile, 1934

This vehicle advertises Pep⭕Mint.

https://martinturnbull.com/2019/04/14/peppermint-life-savers-promotional-roadster-made-by-dodge-in-1934-2/

Australian Advertising Mobile, c1920s/1930s

This vehicle advertises Musk.

Ken Arnold’s grocery shop museum was on High Street in Melbourne, Australia. Of all things, when He was photographed to his story, he held up a Life Savers vehicle. 

https://www.bendigoadvertiser.com.au/story/707206/collector-closes-up-shop/

Canadian Advertising Mobile, circa 1934

https://www.reddit.com/r/TheWayWeWere/comments/5gobhb/life_saver_promo_car_in_canada_1934/

Australian Delivery Truck

https://forums.aaca.org/topic/207364-vintage-delivery-trucks-on-main-street-usa-a-pictorial/?do=findComment&comment=1119068

Australian (New South Wales) Advertising Mobile

Scroll down ~3 times. This vehicle advertises Fizz⭕Mint.

https://carolynsonlinemagazine.wordpress.com/2015/09/06/the-life-saver-monument-in-gouverneur-n-y/

Fleet of 5 Canadian (Hamilton , Ontario) Advertising Mobiles

https://www.pressreader.com/canada/the-hamilton-spectator/20151126/282827895059846

Fleet of 5 Canadian Delivery Trucks

https://www.pressreader.com/canada/the-hamilton-spectator/20151126/282827895059846

Wild Cherry truck

"Fresh off the tree ... Wild Cherry Life Savers."

Scroll way down, below the word "trucks" (use find-in- page)

https://clickamericana.com/topics/food-drink/life-savers-candy-history-flavors

Advertising Giveaways

1000047350Did the advertising mobiles gave out samples? And if so, what was their format--whole rolls, 3-packs, or the larger sample size? If you know, please Contact Me and include the words "Life Savers Samples". 

I received this whistle at a Weinermobile sighting.

Toy Vehicles

As early as there were Life Savers Mobiles, they seem to have been replicated in toy trucks. This Hubley™️ brand Lifesavers truck would hold a roll of the candy. This is the only kind I've seen like this:

https://bid.bertoiaauctions.com/lots/view/1-74CQPO/hubley-lifesavers-truck

This unbranded truck is dated in the 1920s; it features Pep⭕Mints. The wheels have Life Saver (singular).

https://collection.powerhouse.com.au/object/169103

Australian Advertising Mobile, c1920s/1930s

This vehicle advertises Musk.

Ken Arnold’s grocery shop museum was on High Street in Melbourne, Australia. Of all things, when He was photographed to his story, he held up a Life Savers vehicle. 

https://www.bendigoadvertiser.com.au/story/707206/collector-closes-up-shop/

This Lindstrom™️ Pep⭕Mint lithograph truck sports a bit of a quack health claim: "a pure candy for healthy children"

https://www.worthpoint.com/worthopedia/lindstrom-tin-toy-lifesavers-truck-485218401

Pep⭕Mint Toy Truck

 https://justacarguy.blogspot.com/2018/10/a-remarkable-lifesaver-advertising.html?m=1

Crust⭕Mint Toy Truck

https://www.findlotsonline.com/auction-lot-details/97283/

Lime Toy Truck

https://www.thecollector.com.au/special-auction-calendar/

Assorted Drops / Assorted Fruit Flavors

https://images.app.goo.gl/yTSEhF15mV8Gqvk57

Molas⭕Mint (Australia)

https://images.app.goo.gl/uN4cr9HwaDe5T3uZ6

Musk (Australia)

https://images.app.goo.gl/H7RSwRncMqeUHnnf6

 

Photos of the Kissmobile and Wienermobile ©️2024 Karen Smith-Will.