Man, I love the British Isles! A significant amount of my heritage comes from that area, so I'm very prone to getting excited about things from the UK. But did I pick up Life Savers™️ when I was there?

Not quite.

Even though I'm not fully ready to write this article yet, I'm going to store some things here that you can take a look at in the meantime.

The First Introduction to England in 1916

https://letslookagain.com/2015/03/a-history-of-james-pascall/

Ike from Italy provides some other context:

1916: Life Savers sweets are launched in the United Kingdom, thanks to an agreement with the confectionery company James Pascall Ltd, which will distribute them exclusively until 1923, the year in which it will begin producing them directly in the factory in Mitcham, Surrey, in south-west London, until before the Second World War. Rowntree, another confectionery company in the United Kingdom, soon set its sights on those mints with holes, such an innovative and successful product, and later, in 1948, began producing them, effectively copying the Life Savers. Source: https://ikeblog.it/2022/08/31/polo-life-savers-navy-le-caramelle-col-buco/

https://windowthroughtime.wordpress.com/2023/04/17/the-curious-tale-of-the-mints-with-the-hole/

World War 2

Scroll down to 1945 to learn more about Life Savers being included in soldiers' rations packages.

https://valutivity.com/index.php/research/65-life-savers-100-years-of-sweetness/270-vintage-candy-life-savers

Polo Vs. Life Savers

https://letslookagain.com/2015/03/polo/

Butter Scotch

"A 'whee' flavor at a wee price," was the slogan for Butter Scotch Life Savers. Its advertisements were clearly intended to evoke Scotland, from the inclusion of its famous beverage, to the costuming of the children in the odds, to the plaid on its wrappers. See https://www.etsy.com/listing/1309555374/vintage-1952-life-savers-butterscotch

Colonies:

These are included, because they were related to the United Kingdom during portions of Life Saver history.

Commonwealth of Australia (independent after 1939/1942)

See also: https://valutivity.com/index.php/research/65-life-savers-100-years-of-sweetness/296-life-savers-in-the-age-of-autos

Commonwealth of Canada (Independent after 1867/1931/1982)

Republic of South Africa (independent after 1931)

 

Life Savers™️ is a trademarked name currently owned in the US by Mars Wrigley Confectionery, having been owned and/or licensed by many previous companies, varying by country.
©️2024 to present. All rights reserved.