Who handled Life Savers Marketing? At first, it was an in-house thing. After that, Life Savers seemed to acquire highly competitive companies to produce ever-more-complex brand decisions.
1913
Edward Noble made a number of the early marketing decisions after they acquired the product from Clarence Crane.
1919
Ayer (N W) Incorporated (N W Ayer Advertising Agency) https://americanhistory.si.edu/collections/ac-component/sova-nmah-ac-0059-ref5145
2005 & earlier
Foote Cone & Belding https://www.adweek.com/brand-marketing/fcb-out-wrigleys-life-savers-goes-review-80792/
2005 & later
Omnicom Group’s BBDO, retrieved from Chicago https://www.adweek.com/brand-marketing/fcb-out-wrigleys-life-savers-goes-review-80792/2007 Energy BBDO, retrieved from https://adage.com/creativity/work/muffin-top/2833
https://adage.com/creativity/work/we-are-sweet/2834
2006
Wrigley's marketing issues with Life Savers, retrieved from https://adage.com/article/news/wrigley-ceo-cites-marketing-problems-altoids-life-savers/108412
2013
I. O. N. Advertising, retrieved from https://www.slideshare.net/slideshow/lifesavers-ad-campaign/17968550
2022
Australia - TBWA\Sydney retrieved from https://campaignbrief.com/life-savers-provides-a-fun-escape-from-the-everyday-in-first-campaign-from-tbwasydney/
Life Savers™️ is a trademarked name currently owned in the US by Mars Wrigley Confectionery, having been owned and/or licensed by many previous companies, varying by country.
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