Life Savers: 100+ Years of Sweetness

FB IMG 1700243510699As an elementary school kid, I thought,

"When I'm an adult, I want to have 1 of every flavor of Life Saver there is."

This is the outcome of that ridiculous wish!

1000042983This article will be under construction for a while. 

⭕ ⭕ ⭕ ⭕ ⭕ ⭕

Life Savers were invented in a prime time for newspapers, magazines and theater advertisements.

1000043075Move over, Weinermobile (1956). Step aside, Hershey's Kissmobile (1997) cruiser vehicle. The 1st Life Savers Mobile had already been created in Australia in 1924. And the Americans & Canadians had their own versions, as well.

PXL 20240213 154905284On my personal Facebook site, I have a album called "AI is Not Taking the World Over (Yet)". It emphasizes the current state of AI, often with comical results. This article describes the Google Translate results for this article, Breve Historia de los Dulces Salvavidas™️, the latter being the Spanish term for Life Savers™️. My business recommendation on AI translation--in the words of Geena Davis's character in The Fly: "Be afraid. Be very afraid."

1000042890Back in 1987 or 1988, I reached out to Nabisco and requested the definitive list of flavors (flavours) of Life Savers™️ that had been made. They set me a typewritten, 1-page list of the flavors that were available at that point. Yet in 1989, when they produced early replicas of Pepsin, Choc⭕Late, and Lic⭕Rice, I first became aware of the discontinued flavors--of which there had been many!

1000042702Lifesavers in Mexico are called Salvavidas. The roll to the right is in my collection. There appears to be at least 10 individual flavors produced for Mexican retail.

This TikTok from Memorabilia Cafe (apparently, a retro museum, of sorts) is fascinating. 

https://www.tiktok.com/@memorabiliacafe/video/7197935189849378053 - or you can view the advertisement on YouTube: https://youtu.be/AKB4IDCTukU?si=upBjNrqIO0JiSwMo

The TikTok host mentioned the following flavors:

PXL 20231118 0246485882Every Christmas, someone--often my Grandma--gave me a Life Savers Storybook. And as an elementary school kid, I thought, "When I'm an adult, I want to have 1 of every flavor of Life Saver there is."