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Parent Category: Research
Category: Life Savers: 100+ Years of Sweetness

My older relatives have always regaled me with stories about when color TV first entered their lives. Imagine the look of Life Savers in black and white, versus Technicolor™️? They were clearly made for TV. So here is a selection of ads through the years:

1950s

When do you eat a Pep⭕Mint Life Saver? A woman & 2 men on a park bench

Five Flavors - little girl and boy

The Italian Fruit seller and the little girl, still 5¢

1956 or after - The recitation (animated)

1960s

Fancy Fruits, woman & man

1970s

1976 Wint⭕Green Lost the hockey game, father and son

1978 Swirled, A part of living, mother and child reading

1980s

1981 Tweet Tweet - a capella singers

1988 Fruit Juicers

1990s

Wild Cherry 🍒 sunset, father and son

1991 Wint⭕Green in the dark: A boy & a girl on a sofa

1993 Wild and Tangy, the wild candy scientist

2000s

2000 Gold 🍍Fever, sweepstakes tie in, looking for a full bag of 🍍 pineapple

2010s

2020s