My older relatives have always regaled me with stories about when color TV first entered their lives. Imagine the look of Life Savers in black and white, versus Technicolor™️? They were clearly made for TV. So here is a selection of ads through the years:

1950s

When do you eat a Pep⭕Mint Life Saver? A woman & 2 men on a park bench

Five Flavors - little girl and boy

The Italian Fruit seller and the little girl, still 5¢

1956 or after - The recitation (animated)

1960s

Fancy Fruits, woman & man

1970s

1976 Wint⭕Green Lost the hockey game, father and son

1978 Swirled, A part of living, mother and child reading

1980s

1981 Tweet Tweet - a capella singers

1988 Fruit Juicers

1990s

Wild Cherry 🍒 sunset, father and son

1991 Wint⭕Green in the dark: A boy & a girl on a sofa

1993 Wild and Tangy, the wild candy scientist

2000s

2000 Gold 🍍Fever, sweepstakes tie in, looking for a full bag of 🍍 pineapple

2010s

2020s